Pengaruh karakteristik celebrity endorser melalui media sosial Instagram terhadap minat beli konsumen pada restoran dan cafe di Surabaya. Sharon, F., Meilinda, L., Wijaya, S., & Iskandar, V. Jurnal Manajemen Perhotelan, 5(1), 36-44.
Pengaruh karakteristik selebriti endorser terhadap minat beli melalui kesadaran merek hotel di Instagram. The uniqueness of influencer marketing in the Indonesian muslim fashion industry on digital marketing communication era: Proceeding of International Conference on Business, Economic, Social Sciences and Humanities (ICOBEST 2018), pp. M., Suryana, A., Wahyudin, U., & Dida, S. Perilaku konsumen dan strategi pemasaran. San Mateo, United States: Altimeter Group. Social business readiness: How advanced companies prepare internally. Owyang, J., Jones, A., Tran, C., & Nguyen, A. Jurnal Administrasi Bisnis, 10(1), 64-81. Analisis pengaruh ekuitas merek terhadap keputusan pembelian dan kepuasan konsumen produk teh botol Sosro kemasan kotak. Analisa pengaruh dimensi ekuitas merek terhadap minat beli konsumen Midtown Hotel Surabaya. Quarter¬ly Journal of Eco¬no¬mic Research, 14(1), 151–168.
Assessment and analysis of ser¬vice qua¬lity based on hierarchical service quality model in agricultural bank. England: Pearson.Khorshidi, G., Naghash, A., & Mohammadian, M. Pengaruh influencer marketing sebagai strategi pemasaran digital era moderen (sebuah studi literatur). SEGMEN Jurnal Manajemen dan Bisnis, 10(1. Pengaruh dimensi gaya hidup terhadap keputusan pembelian smartphone Blackberry di Purworejo. Sri Lanka Journal of Marketing, 4, 17–37. Comparison between attributes related to celebrity endorsement and social media influencer marketing: A conceptual review. Elon Journal of Undergraduate Research in Communications, 8(2), 77-87. The rise of social media influencer marketing on lifestyle branding: A case study of lucie fink. Retrieved from 5b849ab3ab12ae46335c7cd7/mutualisme-strategi-endorsement-oleh-suatu-perusahaan?page=all. Mutualisme? Strategi "endorsement" oleh suatu perusahaan. The effect of social media on perceived information credibility and decision making. USA: Routledge.Ĭooley, D., & Parks-Yancy, R. Corporate Communications: An International Journal, 16(3), 184-191.īrown, D., & Hayes, N. Mapping and leveraging influencers in social media to shape corporate brand perceptions. Finally, brand awareness has positive but insignificant influence on purchase decision of Generation Z to restaurants and cafes in Surabaya.įransisca Andreani, Petra Christian University, Surabaya, InonesiaĪrnold, D. Reach has positive but insignificant influence on purchase decisions whereas, relevance and resonance have positive and significant influences on purchase decision. The results of this study indicate that reach, relevance and resonance of SMI have positive and significant influences on brand awareness. This study involved 108 respondents and used SPSS and Partial Least Square (PLS) as data analysis techniques.
The three dimensions of SMI include reach, relevance, and resonance and these can influence brand awareness and purchase decision of generation Z consumers. Many restaurants and cafes use Social Media Influencer (SMI) services to promote their products/ services. Petra Christian University, Surabaya, Indonesia Petra Christian University, Surabaya, Inonesia
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